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Job Search Personal Marketing Plan

Updated: Aug 13, 2022

Every project manager must have a strategy and tools to confidently promote their experience and should clearly understand their target companies and future career opportunities that they are after.

  • How many times have you been asked "Tell Me About Yourself" or "Why are you interested in our company?" in a interview.

  • Have you lost track of the amount of times random recruiters ask you if you are interested in new opportunities?

  • Are you unclear on how to tell your story to a recruiter or hiring manager? Do you stumble and ramble in your introductions?

  • Do you even know where you want to work and the type of role you want? Do you spend hours applying for new roles and never get a response?

If you can relate to any of these questions, you are the perfect candidate to craft a Job Search Personal Marketing Plan.

Consider yourself a product and learn how to market yourself to a potential employer.

A Job Search Personal Marketing Plan is not your resume.

A Job Search Personal Marketing Plan is a one-sheet document that concisely disseminates key information about your background and highlights your experience and key competencies. It includes vital information about your desired target company lists and their attributes (industry/domain, location, size, culture). You may also want to include target titles and compensation targets. Your experience is the product that you are trying to sell.

A Job Search Personal Marketing Plan will help you focus your job search and reduce the amount of time you could waste applying for roles at companies you don't even want to work for.

Using this method and creating a Job Search Personal Marketing Plan, you have both a proactive and reactive approach to your job search activities. By crafting a target company list, you can look for nurturing networking within those companies and potentially be top of mind before a job is posted. Follow companies on LinkedIn or Glassdoor and be notified when job opportunities are available. Once in the hiring cycle, you can easily articulate to a recruiter that you have researched their company and provide key statistics and insights with your answer.

You may also consider sending all, or some of the information from your Job Search Personal Marketing Plan to people that you meet during informal networking scenarios such as: project management industry events, local chapter meetings, LinkedIn direct messages, past co-workers, or with someone inside the target companies that you are tracking.

Never forget you have control over your own career story and job search. The clearer your career objectives and where you want to work, the easier your job search will be.